Conventions

Music video Conventions:

Camera shots:

Close ups are used to emphasise the use of words and emotions in the songs whilst longs shots, close ups and mid shots also are common. These are so it can shows the artist, location and props more. Camera movement tends to largely follows the band or artist, using tilts, pans, track and cran shots.

Editing:

Jump cuts are largely used in music videos to allow quick change from location but fades are also commonly used as a change from the cuts.

Lighting:

 A lot of music videos are black and white which helps emphasise the mood and another use of lighting in music videos is using artificial lighting to create an atmosphere or put the artist in an enhanced look.

Music conventions in Indie/Rock:

• ·         Black and white is common
• ·         Dark locations
• ·         Use of extreme close ups or long shots
• ·         Some special effects
• ·         Fast paced
• ·         The artist or band tends to be shown throughout the video.