Risk assesment

Due to doing animation there isnt alot that could be put into the risk assesment as I will mainly be working from home or college meaning I dont have to go on location to film certain shots or include other people in my work.

Types of animation

Using Film and other animation clips as an example, here are some types of animation:

Classic 2D animation: Also known as Hand drawn animation or traditional, each fram is hand drawn and it takes 12 drawn frames for a second. They are later scanned and put together to form the entire piece. This was manily popular until CGI animation.

 

Digital 2D animation: created similar to handdrawn but done using a digital tablet or mouse instead. Most commonly used in TV shows.

 



3D digital animation - now the most popular technique, it is done with 3D models that are textured, rigged and animated in virtual space.

Stop motion animation - requires photos to be taken of a subject which is moved or changed gradually so that when the photos are placed on after the other it gives the appearnce of change or movement.

Clay animation - this is a type of stop motion animation but with the figures made out of clay making them possible and giving the producer more room to be creative.

Cut our animation - another stop motion technique but this one is done using many different materials like card, paper, cloth and photographs.

Paint on glass animation - This is done by manipulating slow drying oil paints on sheets of glass

Drawn on film animation - this is also known as direct animation, it is produced by creating images directly on film stock unlike any other form of animation.

Storyboard

Storyboard from s0015160

Characters and other concept ideas

Demographics

A- Higher Managerial, administrative or professional. 3%

B- Intermediate managerial, administrative or professional. 15%

C1- Supernisory or clerical, junior managerial, advisory or proffesional. 23%

C2- Semi skilled manual workers. 28%

D- Semi skilled and unskilled manual workers. 18%

E- Casual Labourers, unemployed, state pensioners. 13%

The National Readerships surveys social grades are used in all advertising and market research. It is also used by all institutions involving an audience. These social grades are largely based on estimated income and profession.
Age is usual categorized into the following:
<15
15-24
24-35
55>
With male/female categories.

The target audience I would be aiming for would be largely within the 15-24 age category due to the fact this will largely include students and teenagers/young adults have the most disposable income and are more likely to spend their money on music. Meaning they will also be more likely to watch music videos on Youtube and music channels due to wanting to stay up to date with recent music with their peers. This will make my target audience in the D and E sections of the national readership survey and I don't think it will target a specific gender out of the two.

Poll Results as of 23/10/2013

Questionnaire feedback

This was my first attempt at a focus group but it wasn't really a success as there is issues with the sound and lighting, along with this not everyone answered the questions fully. So I'm going to attempt another focus group, try a smaller group and ask them to answer in more detail as any feedback I receive would be helpful for my music video.

Questionnaire

• When you hear the name 'I will follow you into the dark' what do you think its video would be about?
• what conventions or stereotypes would you expect to be associated with an indie music video?
• what makes you want to watch a music video instead of just listening to the song?
• Do you prefer a narrative in music videos, if so or not then why?
• How often do you watch music videos and where do you watch them most often?
• Has a music video ever persuaded you to buy a song or an album and was there any particular reason?
• What are the first things you think of when you hear the term 'Acoustic song'?

I asked these questions in hope that I'd be able to get some information and feedback which would be helpful in designing my music video as I'd be able to find out what people consider the conventions of that style and what they'd expect out of the song itself.