Demographics

A- Higher Managerial, administrative or professional. 3%

B- Intermediate managerial, administrative or professional. 15%

C1- Supernisory or clerical, junior managerial, advisory or proffesional. 23%

C2- Semi skilled manual workers. 28%

D- Semi skilled and unskilled manual workers. 18%

E- Casual Labourers, unemployed, state pensioners. 13%

The National Readerships surveys social grades are used in all advertising and market research. It is also used by all institutions involving an audience. These social grades are largely based on estimated income and profession.
Age is usual categorized into the following:
<15
15-24
24-35
55>
With male/female categories.

The target audience I would be aiming for would be largely within the 15-24 age category due to the fact this will largely include students and teenagers/young adults have the most disposable income and are more likely to spend their money on music. Meaning they will also be more likely to watch music videos on Youtube and music channels due to wanting to stay up to date with recent music with their peers. This will make my target audience in the D and E sections of the national readership survey and I don't think it will target a specific gender out of the two.

Poll Results as of 23/10/2013

Questionnaire feedback

This was my first attempt at a focus group but it wasn't really a success as there is issues with the sound and lighting, along with this not everyone answered the questions fully. So I'm going to attempt another focus group, try a smaller group and ask them to answer in more detail as any feedback I receive would be helpful for my music video.

Questionnaire

• When you hear the name 'I will follow you into the dark' what do you think its video would be about?
• what conventions or stereotypes would you expect to be associated with an indie music video?
• what makes you want to watch a music video instead of just listening to the song?
• Do you prefer a narrative in music videos, if so or not then why?
• How often do you watch music videos and where do you watch them most often?
• Has a music video ever persuaded you to buy a song or an album and was there any particular reason?
• What are the first things you think of when you hear the term 'Acoustic song'?

I asked these questions in hope that I'd be able to get some information and feedback which would be helpful in designing my music video as I'd be able to find out what people consider the conventions of that style and what they'd expect out of the song itself.

Existing Indie video animation characters

Character designs from s0015160

 

I gathered some existing character designs from indie music videos in order to show the variety of styles used in them. Although silhouettes are commonly used throughout the genre, but by looking at these characters it showed me ways to which I could experiment with colour and art styles making my video more memorable.

Indie artist moodboard

I gathered some images of existing images of indie bands so that if I chose to design characters off the band I'd have some examples of indie style and fashion commonly featured with indie artists. Along with this it allowed me to gather some more information on the current indie music scene instead of just the past.
Using music Roamer, I made a mind map of similar artists and opened up a few indie artists I knew to show links between them all.

 

Initial Concept Ideas - I will follow you into the dark